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Site owners may be concerned that it’s considered a negative ranking signal when users quickly back out from a page shortly after landing on it. Mueller confirmed that’s not the case. In fact, pogo-sticking is not something worth worrying about at all. This topic came out during a recent Google Webmaster Central hangout, where a user asked the following question: “If we’ve got some legacy content, or content that maybe we’ve neglected and could be focusing our efforts elsewhere, and the user clicks on that, has a poor experience, and clicks back to the SERP. That’s obviously bad for SEO. Is that something that would affect that page only, or would it have an effect on the rest of the website?” Contrary to what this particular site owner believes, Mueller responded by saying Google doesn’t use signals like that when it comes to search. There are a number of reasons why users might go back and forth between pages in search results, which would make it difficult for Google to turn that behavior into a ranking factor. In short — Mueller says it’s not something worth focusing on as a site owner. The full question, along with Mueller’s response, can be seen in the video below starting at the 51:18 mark. “We try not to use signals like that when it comes to search. So that’s something where there are lots of reasons why users might go back and forth, or look at different things in the search results, or stay just briefly on a page and move back again.
For the original version including any supplementary images or video, visit https://www.searchenginejournal.com/google-does-not-use-pogo-sticking-as-a-ranking-factor/261629/
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Durham rugby players in Sri Lanka had 'taken heroin' before death These are external links and will open in a new window Image caption Thomas Baty (left) and Thomas Howard complained of breathing difficulties after going to a nightclub Two County Durham amateur rugby players who died while on a club tour had taken heroin, a court in Sri Lanka has heard. Thomas Howard, 25, and Thomas Baty, 26, died after visiting a nightclub in Colombo in May. The magistrates' court in Columbo heard that there was evidence to suggest the men had been sold the drug. Lanka Jayaratna, magistrate for Colombo Fort, ordered police to further investigate and report back to her on 3 August. The men had been touring the country with Durham-based Clems Pirates RFC and had played a game against Ceylonese Rugby and Football Club (CRFC) in Colombo. At the time Sri Lankan police said some British players went to Colombo's Cleopatra nightclub after the match on May 13 and returned to their hotel. Mr Howard and Mr Baty complained of breathing difficulties to the hotel management and were taken to Nawaloka Hospital, where they died . The team - which is overseen by Durham City Rugby Football Club - had arrived in Sri Lanka for the tour on 9 May . Image caption Both players died in Colombo's Nawaloka Hospitalhttps://www.bbc.co.uk/news/uk-england-tyne-44899366